In the early 1970s, General Manager Charles Warner instituted a news-heavy morning show to compete with market leader KDKA. This large array was one of the first of its kind in the United States.įor many years, this station was WWSW with a MOR music format aimed at older adults. The station was originally at 1500 (later 1490), and moved to 970 in November 1949, requiring an eight-tower array to use the frequency. The transmitter is off McKnight Road in Ross Township, Pennsylvania. By day a four- tower array is employed and at night, it switches to an eight-tower array. WBGG transmits with 5,000 watts, but to avoid interfering with other stations on 970 AM is uses a directional antenna at all times. The studios and offices are located in Green Tree. Other times, ESPN Radio programming is heard. Local sports hosts are heard weekdays from noon to 7 p.m. It carries a sports format and is owned by iHeartMedia, Inc. WBGG (970 kHz) is a commercial AM radio station in Pittsburgh, Pennsylvania.
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